If you’re new to the world of SEO, you may be wondering what the difference between “on-page” and “off-page” SEO is.
There’s actually a clear difference
On-page SEO (or ?on-site? SEO) is the act of optimizing different parts of your website that affect your search engine rankings.?
On-page SEO focuses on things like:
- Title Tags
- URL Structure
- Meta Descriptions
- Image ALT Text
- Page Loading Speed
- Mobile Friendliness
- Page Content
- Internal Linking
- Schema Markup
Off-page SEO focuses on increasing the authority of your domain through the act of getting traffic from links from other websites.
Off-page SEO is done by doing things like:
- Creating great content that people want to share and link to
- “Guest Post” on other blogs
- Find “broken links”
- Build public citations
- Get articles from the press
Is On-Page SEO More Important than Off-Page SEO?
In my opinion, nowadays, on-page SEO is more important than off-page. I?ve proven this a few times by building a lot of organic traffic to pages on a site with no links (off-page SEO) done to it.
This wasn?t always the case though. There was a time where links where the most important ranking factor, but I believe with recent changes to algorithms, they have taken a back seat to on-page optimizations.