Getting a page ranked on page one of Google is usually easier said than done. It’s especially difficult if you use shorter keywords. You have a better chance (in most cases) of ranking for what’s called “long-tail” keywords.
Long Tail Keywords?is a?keyword phrase?(or search term) that has at least three or more?words in the phrase.
The longer (and more specific) search terms are, the easier it will be to rank on that term. Keywords that are more specific (and often longer) are usually referred to as long tail keywords. Long tail keywords are more specific and less common.