Getting traffic to your website can be difficult and it does take time. The first step is actually knowing the best ways to drive that website traffic.
Here are 8 ways to drive traffic to your website:
Create Good Content
Have you ever heard the statement “Content is King”? It’s true. Without good content, you aren’t going to get quality traffic to your website. The content is what drives people to your websites and keeps them coming back.
You need to be active on social media. Depending on what industry you’re in, you should consider posting to Facebook, Instagram, Twitter, and Linkedin. Pinterest is another great source of traffic, but it isn’t for everyone.
As far as how often you should post to social media – at a bare minimum, make sure you’re posting once a week so people see you are active. It’s best to post more often, but it’s important to stay active.
Paying for traffic through services like Google Ads or Facebook Ads is a great way to get instant traffic to your websites. Even then, it’s important to know HOW to set these services up, or you’ll get unqualified traffic to your site, basically wasting your money.
So how do you set up paid ads the right way? Definitely stay tuned for that as we’ll have dedicated content on exactly how to run your paid ad campaigns the right way, so you’re getting good, quality content.
If you aren’t capturing email addresses on your website, you’re missing out on a huge source of traffic. If people subscribe to your email list, you KNOW they are interested in what you have to offer.
You can use your email list to send them future blog posts, new products, or sales. All of those emails will drive traffic to your website. The email service that I use and recommend is called Convertkit. If you’re just starting out and have a limited budget, you can get started on Mailchimp’s free plan which is better than nothing.
Engage in Other Communities
Get engaged in communities like Reddit and other forums, or things like Facebook groups that are relevant to your niche. Don’t just go to Reddit and start posting your website link. You need to build trust and actually engage in other posts. Become an authority so people trust you.
Video is a huge part of driving traffic. According to a report by Cisco, video should account for 82% of traffic by 2022.
Create a YouTube channel and consistently post videos to it. YouTube is the second largest search engine (which happens to be owned by Google, btw). You could also do Facebook and Instagram stories.
Video is very engaging and builds trust, which builds traffic.
Your website and content need to be optimized. You need to make sure things like your title tags, description tags, alt-tags, etc, are all optimized for the keywords that you researched.
I did some work for a church once and they asked: “why am I not showing in Google for the word “church”? I took a look at their website, and they didn’t have the word “church” listed once on the website.
If it isn’t listed on your website in plain text, then how will Google know you want to rank for it?
If you have broken links or redirects, don’t have a sitemap, and don’t have things like H1 tags on your website, you’re going to lose traffic because your website isn’t going to rank as high.
Perform a website audit using tools like SEO Powersuite’s Website Auditor to help you with both on-page and technical SEO problems.
Those are some of the ways that you can drive traffic to your website! There will be more to come. Stay tuned 🙂