If you’re new to the world of Facebook when it comes to marketing your business on it, then this post is for you.
Below are 4 things that you should follow when you’re getting started with Facebook marketing:
1) Use a brand page and not your personal profile
Don’t try and use your personal profile as a business page. First and foremost, people that like your business probably won’t care what you had for lunch.
Second, having a business page will give you access to great analytic’s so you know who’s following you.
Just because you’re using a brand page doesn’t mean you have to post boring things. Keep it up beat and fun. Just keep personal things out of it.
2) Complete your profile
The first thing you should do is add a profile photo and cover photo.
The cover photo will show best at 851 pixels wide and 315 pixels tall. The profile photo should be 180 x 180 pixels.
You’ll also want to make sure you have a “call to action” setup. This little button will display at the bottom of your cover photo. Facebook allows you to add several different actions. In my case, I have it going to my website.
Finally, fill out your “about” page. Fill out as much as it makes sense for your business. At a minimum, make sure you have your website URL, as well as your short and long descriptions filled out.
Also customize your Facebook Web Address. You may have to wait till after have 25 fans, but that doesn’t seem to always be the case. It allowed me to set mine immediately, for example.
3) Post consistently
Post relevant content at least a few times per week. You can post up to 2 times per day, but I wouldn’t go over that. I found anything over twice causes people to stop following you. Of course this will vary depending on what type of industry you’re in, so feel free to experiment.
Always have an image or a video in each of your posts. People love them, and without it, your posts likely won’t even be seen in your followers busy feeds.
Use an app like Buffer to automate your posting. Some people think that Facebook will penalize you for using an external tool (I hear this ALL the time), but this is not the case. Take a look at this post to see supporting evidence of this.
Another “myth” that people believe is that it will show “published by buffer” (or whatever tool you use). As you can see in the image below, “Only people who manage this Page can see who published”.
4) Engage and promote yourself
Connect with other Facebook pages and groups. Comment and like things using your page.
To specify what profile will be shown that you “liked” or “commented” on as, simple click the down arrow on the right hand side of the post.
Groups are especially powerful when trying to grow your brand.
They can quickly make you look like an authority to that group if you’re there answering questions and helping out in the group.
The 4 things above where the basics to marketing your business on Facebook. Stay tuned to future posts where we’ll dive more into each thing, as well as go over additional aspects like running ads on Facebook!