If you're new to the world of SEO, you may be wondering what the difference between "on-page" and "off-page" SEO is.
There's actually a clear difference
On-page SEO (or “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings.
On-page SEO focuses on things like:
Off-page SEO focuses on increasing the authority of your domain through the act of getting traffic from links from other websites.
Off-page SEO is done by doing things like:
In my opinion, nowadays, on-page SEO is more important than off-page. I’ve proven this a few times by building a lot of organic traffic to pages on a site with no links (off-page SEO) done to it.
This wasn’t always the case though. There was a time where links where the most important ranking factor, but I believe with recent changes to algorithms, they have taken a back seat to on-page optimizations.