So your website isn’t getting any traffic. Trust me, I understand how frustrating this can be.
Lucky for you, I’m here to help you figure out why Google and other search engines seemingly hate you.
You Didn’t Do the Research
Whenever you start a new website or create new content, you need to conduct research.
Who are your biggest competitors? What are the best keywords to target? How should your website be laid out?
If you’re targeting very competitive keywords or are in a very competitive niche, then it’s going to be a lot harder for you to get to the first page of search results.
Your Content is Weak
People searching for answers want good content. Even Google is becoming very good at recognizing good content.
If your content is good, people will stay on your site and read it. If it isn’t they’ll back out and go to the next result, signaling to Google that it wasn’t what the searcher was looking for.
I’m a believer that quality is more important than quantity. Focus on creating good content. Don’t worry about how long it is. Do it naturally in a way that makes sense for you and your audience.Your Site Isn’t Mobile Friendly
Your Site Isn’t Mobile Friendly
Google now indexes websites based on their mobile experience, which they call “mobile-first indexing”. If you have a website that doesn’t load correctly on a phone or tablet, then chances are you aren’t going to rank high.
Likewise, if you have elements on your website that show up on desktops but not phones, like if the text is hidden on mobile devices, then that content will likely get excluded.
Your Website Isn’t Optimized
Do all of your pages have good title tags? How about description tags? Does your website load quickly?
Technical SEO issues can cripple your site, which will cause it to not show in search results. It’s important to conduct a website audit from time to time to make sure your site is optimized.
You Aren’t Consistent
Consistency is key to many things in life. Digital marketing is no different.
If you don’t post a new blog, add new pages, or post on your social media account regularly, your website isn’t going to grow. Google (and people) like consistency.
The fact is that anything worth doing takes time. If you think that you can post a single-page website with limited content on it and get tons of traffic from it, you’re dreaming.
You Aren’t Patient
SEO takes time. You need to prove to search engines that your website is worth ranking high. You need to prove that your content answers user’s questions and gives them exactly what they were searching for.
This is especially true if your website is new. It can take search engines at least 3-6 months for your content to even be considered to be placed on the first page of search results.
There are ways around that by running digital ads on platforms like Google Ads, but even that can take time to start working, and it takes a lot of time to optimize correctly.